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Finish
Coverage
Ultra-precision. High-intensity shine lipstick. Explicit color in one swipe.
8-hour wear. All-day dare. Supremely comfortable. Sensuously smooth and creamy.
Fearless and color-true: won’t fade, feather or flinch.
Instantly drenches lips with plumping, conditioning moisture. Sculpts and defines with dangerously slick shine.
The control comes from the audaciously sleek silhouette. 6mm of pigment-packed definition. Our slimmest lipstick ever, for our most precise application ever. To hug every curve. Sculpt every contour.
Stunning case with signature fluting in a glam, rose-gold tint.
How do you dare\?
FORMULA FACTS
- Triples skin’s moisture immediately
- Leaves skin looking healthy and radiant
- Strengthens skin’s barrier
- Helps protect against environmental stressors
- Breathable, lightweight layer between you and the world
- Over 80% skin-caring ingredients
- Dermatologist-tested
- Ophthalmologist-tested
- Non-acnegenic; won't clog pores
- Free of synthetic fragrance
- Free of parabens, phthalates, sulfites, drying alcohols and mineral oil
With a formula so sensuously creamy, it’s key to keep it cocooned in the case between applications.
Step 1. Twist up only a very little, no more than the thickness of a coin.
Step 2. Apply to top and bottom lip—one stroke and done.
Step 3. Twist all the way back down, then replace cap.
See more Pure Color essentials